CF Napa Creates Immersive Website for The Vineyard House
The Vineyard House came to CF Napa to define the ethos of their brand, story, and redefine their entire look. Through CF Napa’s in-depth DNA Process, a refined positioning, brand ethos, look and feel, and a brand activation plan were created. CF Napa then leveraged this new positioning to reimagine the brand’s website to reflect the luxury status of the wines. Brand owner, Jeremy Nickel, wanted a design that avoided the stereotypical winery website look. Instead, his vision for the site was more contemporary and focused on storytelling. The site needed to convey Jeremy’s passion for creating exceptional wines, his perpetual quest for self-improvement, and his dedication to continuing the legacy of his father, Napa Valley wine icon, Gil Nickel.
CF Napa created a website design that was driven by spectacular photography and drone footage interspersed with provocative copy that progressively animates to reveal the brand’s story as the viewer navigates through the website. An immersive home page video combined with sweeping views of the estate provides a virtual tour of the world-class estate.
